Pure Reversal

PureReversal from Build on Vimeo.

'Pure Reversal' is a short film produced by Build for the launch of the new typeface 'Nokia Pure' (created by Dalton Maag). Bridging digital to analogue Build commissioned a woodblock version of the typeface, highlighting the craft of Matt McKenzie of the Paekakariki Press.

Filmed on location at his workshop in Walthamstow, a ltd-edition print was produced and printed on his original 1959 Heidleberg KS Cylinder 38 x 52 Press.

source

found via Erik Desmyter