Sunday, May 24, 2009

Offf 2009. Day 2. Aaron Koblin

The next shown project, made at Google, was based on data behind TV advertising. Because of the availability of data, Koblin can easily find out who is watching what, when and for how long. A comparison of data between CNBC and Playboy shows that here was a higher allegiance to CNBC while Playboy viewers watched for a short amount of time before leaving. He showed how he was trying to turn channel data into noise and sound patterns. But the most surprising for me was the comparison between the Playboy and the armenian TV (USA based). Well, may be because I'm armenian and my country is so small that it doesn't get mentioned a lot. Apparently the armenian TV had a lot more advertising blocks then Playboy.

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