Tuesday, October 07, 2008

Graphic Design Museum. Paul Schuitema (1897-1973)

Along with his famous colleague Piet Zwart, he followed ideas pioneered in the Soviet Union by El Lissitzky and Rodchenko and in Germany by Kurt Schwitters. During his employment at the "NV Maatschappij Van Berkel Patent" scale company in Rotterdam, Schuitema gained recognition for his original designs of stationery and publicity material, often using only the colors black, red and white and bold sans serif fonts. From 1926 on, he started working with photomontages, becoming one of the pioneers of this technique in the field of industrial design.

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